We’re focusing on Twingly full-time since about a year ago and from now our name is officially changed from Primelabs to Twingly. It’s really hard to have two brands international, so we decided to let Primelabs die (for now, at least). Rest in peace.
Because of this we’re focusing on blog.twingly.com instead of Primelabs.com. So please add blog.twingly.com to your rss-reader so you don’t miss all the good stuff in the future!
The daily newspaper Politiken was the first in Denmark to join the Twinglysphere, when they yesterday launched Twingly to link back to bloggers.
-With Twingly we hope that bloggers should add interesting comments to our editorial content, says Michael Arreboe, head of new media at Politiken. It is a part of our long term online strategy.
The reaction from the launch has been very positive in the national blogosphere where we currently index about 55,000 blogs.
Here is a sample of how Twingly look at Politiken (under the article): http://www.politiken.dk/tjek/digitalt/article467920.ece
Ekonominyheterna has launched Twingly Blogstream to open up to blog comments on their articles. They are the business and financial news from the Swedish TV-channel TV4 and the first business publication to join the Twinglysphere with Ekonominyheterna.se.
-We look forward to the blogger’s comments on our articles, says Ulf Skarin, Chief Editor at Ekonominyheterna.se. We think it is editorial interesting to connect traditional journalism with the enthusiasm and knowledge in the blogosphere.
In the Swedish blogosphere there are a lot of buzz about business issues, but there are not that many niched blogs about business and finance. We hope that Ekonominyheterna’s integration of Twingly can help to change that to stimulate even further discussions in the blogosphere on financial matters.
We welcome them to the Twinglysphere and hope that it should give them a good relation with the blogosphere to generate more traffic and interest in their news.
The most influential blog in Denmark is the political blog Uriasposten according to the Twingly Report we release today of the Danish blogosphere.
Other blogs with great influence are Slagt en hellig ko and Hovedetpaabloggen.dk while the blog from the Danish Prime Minister Anders Fogh Rasmussen who with great political influence only has the 45th most influential blog in Denmark.
The report is based on number of links from other Danish bloggers, which is a good way to measure the influence and interest within the blogosphere, and reflects posts from June 1 to August 27, 2007.
The report is published in conjunction with Cision, former Observer, who have formed a partnership with Primelabs to be able to offer analysis of the Danish blogosphere to their customers, in addition to traditional media analysis.
Today the global successful TV-show Idol (the Swedish equivalent of American Idol) started using Twingly at the official website at TV4.se. They are using the Twingly widget to link back to the blogs that are linking to their articles. Idol in Sweden is just as popular as the show is in many other countries and is one of the biggest TV-shows at TV4 this fall.
This is the first time Twingly is used on a niche and trend sensitive website to connect with the latest in the blogosphere.
We welcome TV4 to the Twinglysphere and wish the best of luck to all new Idols!
IDG in Sweden is the latest addition to the Twinglysphere, using Twingly Blogstream to link back to the blogs that are linking to their articles. IDG publishes more than 300 magazines and newspapers in 85 countries.
They are also the first site to use the new widget technology which is very easy to integrate and manage. A widget is just a piece of HTML-code that is added to a page template which is a swift way to get new functionality on a website. By using Twingly Blogstream as a widget, there is no need for any extra coding, just copy and paste. This makes it possible for any website to use Twingly within only a couple of hours.
IDG will not only use Twingly on IDG.se but on all of their publication’s websites in Sweden, as Internetworld, Cap & Design etc. Other publications using Twingly are for instance the two major Swedish morning dailies Dagens Nyheter and Svenska Dagbladet.
Twingly Report Sweden that is released today shows that the humorous blog Tjuvlyssnat.se is the most linked blog in Sweden. The Report also reveals some previous unknown facts about the blogosphere. The purpose of the Report is to share knowledge and generate interest in the blogosphere. The Report is available at www.primelabs.se/twingly (only in Swedish though), where you also find the data that the Report is based on.
We have analyzed how blogs are linking to each other and what they write about. We have within several categories measured the influence the blogs have and can therefore present the most influential blog in each category. Interesting to see is that current Swedish Minister for Foreign Affairs Carl Bildt does not only have great influential in political issues in Sweden, but has also the most influential political blog in the Swedish blogosphere.
We have also covered what people are blogging about and it reveals that Swedish bloggers love the spring, life and food, but hates funerals, snow and school.
Blogs have in a short while become an important medium with for instance great influence of the political scene. Up until now there hasn’t been that much knowledge available about the blogosphere. But with our blog search engine Twingly we can basically extract any kind of data from the blogosphere. What would you like to know about your blogosphere?
Our first month with Twingly has been intense, interesting and fun. The feedback has been overwhelming, and we’re thrilled by all the positive comments reaching us. We feel it’s time to sum up recent events and share our view of things to come.
Launch
Twingly was launched on February 6 by the largest Swedish daily Dagens Nyheter at DN.se. The immediate feedback was very positive and the following day the second largest daily Svenska Dagbladet launched their implementation of the service at Svd.se.
Twingly has created new opportunities and important changes both in the Swedish blogosphere and for the major news web sites. DN and SvD have, since launching Twingly, been overtaking all other news sites in terms of links coming from the blogosphere - an effect that we’re obviously thrilled by.
While launching Twingly at DN and SvD was a big event for us, we’ve also been up to other things.
Twingly Screensaver
In February we released our global blog activity 3D visualization into the public domain. Our two (very talented) students Malin and Linus did a really great job with it - it’s very cool, slightly useful (as a screensaver) but most importantly it shows a great overview of what’s going on in the blogosphere. Right now several thousand people are using it every day and our demo movie on Youtube has been watched by131,000 people.
Sunday Times in South Africa will be using Twingly
The largest weekly in South Africa, The Sunday Times, have chosen Primelabs and Twingly as their provider of blog data. We’re of course thrilled and hope to be able to announce even more international customers this spring.
The Future
We look ahead with great confidence and see a bright future for Twingly. Feedback from the blogosphere and media has been overwhelmingly positive, which gives us a lot of confidence now that we’ll move into international sales. Our vision is to evolve through the services we provider, so we’ll be continuously adding new functions and services. The Twingly website is currently just an embryo and will be developing both in terms of form and function.
Thank you!
So many things have happened in the few months since launch. We would like to take this opportunity to thank all the bloggers, the media and everyone for the enthusiasm and energy you’ve contributed with. We had great expectations but had still not counted on getting such awesome feedback.
Early tomorrow morning we will be going to London to participate in the conference Future of Web Apps next Tuesday and Wednesday. In the conference amongst others people from digg, TechCrunch and Google will be speaking.
We expect to meet a lot of interesting people and get new views on web 2.0. The speakers are generally highly experienced in their respective fields so we believe the quality of the conference will be high.
During the conference we will keep you updated on the speakers and their sessions.
Malin and Linus in our conference T-shirts.
The Washington Post and The New York Times have established a strong relationship with bloggers by linking back to posts linking to their articles. This strategy has created a wealth of new values for both bloggers and the newspapers and has been easily integrated with other new media strategies without any compromises being made in terms of quality or reader value. The advantages for bloggers receiving traffic from newspapers have been numerous:
The advantages for newspapers linking back to bloggers are equally plentiful:
The increased number of links to the newspaper’s articles substantially increases its search engine ranking, thereby drawing additional readers.
Swedish and Scandinavian news sites are well aware of all of the above and are working in the right direction. Newspapers know that they can no longer exist in a vacuum and that they have all to gain from intermeshing with the blogosphere.
Primelabs recently launched the blog search engine Twingly, which provides a robust technical solution for indexing all blogs linking to newspapers. Twingly is a full-scale blogosphere indexing solution. It is therefore able to apply robust spam filtering and authority analysis in ensuring data quality. Twingly exposes a web based API which makes it easy to integrate the service into any web publication system. Twingly does not filter results, but provides tools for preventing abuse to our customers.
In early February 2007, the two largest Swedish dailies (DN, SvD) started using Twingly, thereby becoming the first European dailies linking back to the blogosphere.