Primelabs change name to Twingly

April 22nd, 2008

We’re focusing on Twingly full-time since about a year ago and from now our name is officially changed from Primelabs to Twingly. It’s really hard to have two brands international, so we decided to let Primelabs die (for now, at least). Rest in peace.

Because of this we’re focusing on blog.twingly.com instead of Primelabs.com. So please add blog.twingly.com to your rss-reader so you don’t miss all the good stuff in the future!

First political party to use Twingly Blogstream

April 1st, 2008

Centerpartiet, one of four parties in the alliance government in Sweden, is the first political party to use Twingly for linking back to blogs. With Twingly they hope to be more open and continue having a good discussion with the blogosphere. The political blogosphere is very active in Sweden and many of the most influential bloggers are active political debaters.

We’ve already given the Swedish bloggers more attention with Twingly Blogstream on many of Sweden’s largest newspapers but with centerpartiet.se as Twingly Partner we hope it can be a new sort of hub for discussions about politics.

Since last year, the party leader for Centerpartiet Maud Olofsson also have her own blog where she publish photos.

Publico.pt first Portuguese Twingly Partner

March 25th, 2008

Since yesterday Publico.pt, Portugals largest newspaper on the net and the 4th site totally, use Twingly Blogstream to connect to the blogosphere. This means they’re first in Portugal to link back to blog posts that link to their articles.

Our search index contains 370 000 Portuguese blogs.

Publicos own article about Twingly (in Portuguese):

Notícias do PUBLICO.PT com ligação à blogosfera

Dagbladet.no goes Twingly

March 13th, 2008

Dagbladet.no is the first Norwegian website to use Twingly to link back to blogposts that is linking to their articles. They have used our widget at some articles for a while now but since yesterday it’s used at the whole site, to our and the bloggers delight.

This means that we’ve got Twingly Partners in the whole Scandinavia! Yeey!

More:
Dagbladet.no - Vi linker till alla som blogger om oss (in Norwegian)

Mobile search must be social

March 13th, 2008

Mobile internet in cellphone’s growing but there’s still no search engine that yet have been really successful, mobile search need something more then a clean search box. The answer that will revolutionize how the search experience both feels mobile, easy and useful is - social interaction.

Altsearchengines.com wrote today about the mobile search engine Taptu that’s trying to do their search social and their CEO explain in a very good way why they’re an alternative to Google that we should count in.

Google’s position seems untouchable when it comes to desktop search, but challenging the giant on the mobile phone might work. Ives explains why: “Services like Google were born on the desktop and then moved later to mobile. When moving the service to mobile, something gets lost in the translation. A desktop user will use search 5 times a day or more, but a mobile user that discovers Google Mobile or Yahoo OneSearch typically only searches once every 5 to 7 days. We believe that to get people to use mobile search 5 times a day or more - in other words, to make mobile search a mass market service rather than a niche service - then you have to give it a social context. Mobiles are supersocial devices, so if your service isn’t relevant to you in a social way it won’t get used that often.”

Politiken first with Twingly in Denmark

February 12th, 2008

The daily newspaper Politiken was the first in Denmark to join the Twinglysphere, when they yesterday launched Twingly to link back to bloggers.

-With Twingly we hope that bloggers should add interesting comments to our editorial content, says Michael Arreboe, head of new media at Politiken. It is a part of our long term online strategy.

The reaction from the launch has been very positive in the national blogosphere where we currently index about 55,000 blogs.

Here is a sample of how Twingly look at Politiken (under the article): http://www.politiken.dk/tjek/digitalt/article467920.ece

We are Techcrunched!

January 23rd, 2008

OMG, we’ve been Techcrunched! Martin met Michael Arrington at the DLD conference this week and now there is a post about Twingly!

The post also contains some new information about the future of Twingly… Except the screenshot (see below) is there also an explanation how we gonna make our blog search engine spam-free!

Can you imagine a spam-free blog search engine? I promise we can, even though it’s quite hard to develop!

The search engine will be different from others, Källström says, in that it will be almost 100% spam free. How are they doing that? Instead of trying to index every blog in existence and then removing spam via black lists and other methods, they are limiting the blogs they monitor to those that are proven to be legitimate. They started with a small list of known blogs, and then spidered out from there based on links to other blogs. The assumption, which is fairly sound, is that good/real blogs will not link to spam blogs. The end result is a white list of real blogs that are indexed - everything else is ignored.

newtwingly.jpg

Martins transcription from the panel that discussed Humans Interupting Algorithms at the DLD conference was also published here. Martin, you rule! Links from both Read/WriteWeb and Techcrunch same week.

Twingly now in Finland

November 14th, 2007

The biggest daily newspaper in Finland, Helsingin Sanomat launched Twingly today to link back to the blogs that link to their articles. In that way they will stimulate the blogosphere to cover their articles even more extensively.

- We look forward to the response from the Finnish blogosphere and hope for an interesting debate, says Lassi Kurkijärvi, Business Development Manager av Helsingin Sanomat Digitala Media. As the biggest newspaper in Finland we get a lot of attention from the bloggers. To develop that relation we now start to link back to the bloggers, and it will be exciting to see the outcome.

Twingly is currently indexing about 35,000 blogs in Finland and has a Finnish version of the ping service at Twingly.com

The first business publication to use Twingly

September 20th, 2007

Ekonominyheterna has launched Twingly Blogstream to open up to blog comments on their articles. They are the business and financial news from the Swedish TV-channel TV4 and the first business publication to join the Twinglysphere with Ekonominyheterna.se.

-We look forward to the blogger’s comments on our articles, says Ulf Skarin, Chief Editor at Ekonominyheterna.se. We think it is editorial interesting to connect traditional journalism with the enthusiasm and knowledge in the blogosphere.

In the Swedish blogosphere there are a lot of buzz about business issues, but there are not that many niched blogs about business and finance. We hope that Ekonominyheterna’s integration of Twingly can help to change that to stimulate even further discussions in the blogosphere on financial matters.

We welcome them to the Twinglysphere and hope that it should give them a good relation with the blogosphere to generate more traffic and interest in their news.

Uriasposten is the most influential blog in Denmark

September 11th, 2007

The most influential blog in Denmark is the political blog Uriasposten according to the Twingly Report we release today of the Danish blogosphere.

Other blogs with great influence are Slagt en hellig ko and Hovedetpaabloggen.dk while the blog from the Danish Prime Minister Anders Fogh Rasmussen who with great political influence only has the 45th most influential blog in Denmark.

The report is based on number of links from other Danish bloggers, which is a good way to measure the influence and interest within the blogosphere, and reflects posts from June 1 to August 27, 2007.

The report is published in conjunction with Cision, former Observer, who have formed a partnership with Primelabs to be able to offer analysis of the Danish blogosphere to their customers, in addition to traditional media analysis.